TheMindReport

Strawberry and rose odors shifted color choices, painting mood, and object selection

Two experiments suggest smells can bias what people paint, which colors they use, and what they pick to depict. In a new journal article, specific odors reliably lined up with specific colors and painting impressions. Strawberry odor tended to pull people toward warmer, lighter, more positive work, while rose odor leaned cooler in color associations. […]